{"created":"2025-04-29T02:53:53.489247+00:00","id":2000436,"links":{},"metadata":{"_buckets":{"deposit":"2b873529-4a5d-4854-a0aa-8b972dfb6830"},"_deposit":{"created_by":5,"id":"2000436","owners":[5],"pid":{"revision_id":0,"type":"depid","value":"2000436"},"status":"published"},"_oai":{"id":"oai:tamagawa.repo.nii.ac.jp:02000436","sets":["6:106:107:1745894355044"]},"author_link":[],"control_number":"2000436","item_11_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2025-03-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"12","bibliographicPageEnd":"201","bibliographicPageStart":"185","bibliographic_titles":[{"bibliographic_title":"玉川大学観光学部紀要","bibliographic_titleLang":"ja"}]}]},"item_11_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"マーケティングは，あらゆる事業において極めて重要なビジネスファクターである。マーケティングが当たり前のように意識されるようになり，顧客リレーションの獲得・維持手段であるソーシャルメディア（SNS）等を自在に活用する中小企業も多い。一方で，各種マーケティング手法に傾倒するあまり，当初の目的であった売り上げの向上がなおざりにされている。本研究では，玉川大学「観光経済学」講義内で行っている「『売り』に徹したマーケティング」に関する授業を抜粋し，その取り組みを報告する。","subitem_description_language":"ja","subitem_description_type":"Abstract"}]},"item_11_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.15045/0002000436","subitem_identifier_reg_type":"JaLC"}]},"item_11_publisher_13":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"玉川大学","subitem_publisher_language":"ja"}]},"item_11_source_id_7":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2188-3564","subitem_source_identifier_type":"PISSN"}]},"item_11_version_type_9":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"鎌田, 伸尚","creatorNameLang":"ja"}],"familyNames":[{"familyName":"鎌田","familyNameLang":"ja"}],"givenNames":[{"givenName":"伸尚","givenNameLang":"ja"}]},{"creatorNames":[{"creatorName":"浦川, 拓也","creatorNameLang":"ja"}],"familyNames":[{"familyName":"浦川","familyNameLang":"ja"}],"givenNames":[{"givenName":"拓也","givenNameLang":"ja"}]},{"creatorNames":[{"creatorName":"畑井, 貴晶","creatorNameLang":"ja"}],"familyNames":[{"familyName":"畑井","familyNameLang":"ja"}],"givenNames":[{"givenName":"貴晶","givenNameLang":"ja"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_access","date":[{"dateType":"Available","dateValue":"2025-04-29"}],"filename":"8_2024_185-201.pdf","filesize":[{"value":"5.1 MB"}],"format":"application/pdf","mimetype":"application/pdf","url":{"url":"https://tamagawa.repo.nii.ac.jp/record/2000436/files/8_2024_185-201.pdf"},"version_id":"226dcd81-d0c8-42cb-8e5c-6f46511f69ca"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"観光経済学","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"マーケティング","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"行動経済学","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"ナッジ","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"中小企業経営","subitem_subject_language":"ja","subitem_subject_scheme":"Other"},{"subitem_subject":"よろず支援拠点","subitem_subject_language":"ja","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"「売り」に徹したマーケティング : 「観光経済学」の講義実例","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"「売り」に徹したマーケティング : 「観光経済学」の講義実例","subitem_title_language":"ja"},{"subitem_title":"Marketing with a Focus on “Selling” : An Example of a Lecture on “Tourism Economics”","subitem_title_language":"en"}]},"item_type_id":"11","owner":"5","path":["1745894355044"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2025-04-29"},"publish_date":"2025-04-29","publish_status":"0","recid":"2000436","relation_version_is_last":true,"title":["「売り」に徹したマーケティング : 「観光経済学」の講義実例"],"weko_creator_id":"5","weko_shared_id":-1},"updated":"2025-04-29T07:51:28.782236+00:00"}